Hard & Soft Baits

Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Money Roll Flasher - 8-1/4" - Brandon's SecretGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more...

Money Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features:Quick start, thumping rotationTrolls down to 1mphPremium ball bearing swivels and welded rings for durability and longevityUV Bright finish reflects more light...

Gulp® Saltwater Swimming Mullet 5" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted...

X-Rap® Saltwater 3-1/8" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks,...

X-Rap® Shad 06 - Yellow PerchThe legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap® Xtreme Slashbait®...

X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low...

X-Rap® Magnum® Stick - Mint GreenWeighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal line tie allows for a wider swimming action. Heavy-duty...

X-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth.....

X-Rap® Magnum® 40 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Magnum® 30 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth.....

X-Rap® Magnum® 30 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset...